“Tinder is so easy and simple to use that it’s an interesting programmatic challenge to address such a complex thing as gender identity and expression,” says Andrea James, a film producer and longtime transgender activist. “They had a real challenge to keep that user interface that’s so clean and simple and still figure out a way to address this.”
https://www.fastcompany.com/3065677/most-innovative-companies/tinder-reengineers-its-gender-field-with-help-from-the-trans-commu